The SEO Marketing Owner is the full owner of all SEO activities done in Southern Europe, working closely with the regional marketing team to ensure short and long-term growth. The SMO has a strategic role in coaching and guiding the regional teams ensuring communication and knowledge sharing.
The main responsibilities include but are not limited to:
- Working close with the regional teams in defining a strategy to invoke organic growth in their markets.
- Strategic planning of SEO campaigns with heads of marketing and SEO regional teams.
- Joining forces with the central marketing team to define marketing strategy.
- Full ownership of the search experience framework in our markets.
- Coach and support the regional SEO team to ensure maximum results.
- Ensure clear communication lines and reporting between markets and central team.
- Set clear KPIs for SEO activities and quality control of our SEO efforts and budgets.
- Take active part in the hiring process of the SEO teams for Southern Europe and onboarding them to the teams.
- Liaise with the Platform team to implement product improvements.
- Lead and create SEO training sessions for central and regional teams.
- Experience in SEO of at least 2 years in-house or at an agency.
- Experience in Igaming/Forex of at least a year.
- Experience with Jira & Confluence.
- Excellent communication and presentation skills.
- Content marketing oriented with high understanding of digital PR.
- Proficiency in all G-suite.
- Ability to create marketing roadmaps and prioritize efforts.
- Demonstrated ability to collaborate on complex projects.
- Background in marketing, social media & journalism.
The ideal candidate is a person that wants a challenge and has a high sense of ownership. What we offer Our SEO team is built on 3 core values: Stay positive, have fun and get things done. We offer a challenge to fulfill your full potential and take ownership of your path. Betsson is a multicultural company listed in the Swedish stock market and aspiring to be the #1 operator in the world.
WHAT WE OFFER
We offer a fun and challenging role in a collaborative and dynamic environment. For the right person there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future.